The World Is Shopping Online – Are You Prepared To Serve Them?
Think of e-Commerce sales as an archer’s target and every physical and digital touchpoint you have available is a quiver in your arsenal. They should not all be the same arrow. They should be diverse, just as you have arrows for practice, for sport, for hunting; some are made for a short distance, and some […]
Read MoreThe Digital Strategy SEO Race: Is it a Sprint or a Marathon?
The answer is both. Sorry, I didn’t bury the lead! Two races are occurring simultaneously in the digital marketplace. The first is a series of sprints as you adjust to your audience’s ever-evolving behaviors. These sprints are short bursts of data and insight that require quick pivots in focus or tweaks in strategy. The other […]
Read MoreSeize The Data: Testing & Scaling Your Marketing Blueprint
Now It’s Time to Analyze the Data To Begin the Test & Scale Phase of Your Marketing Plan. Measuring Marketing Success The first stage was to identify your needs and formulate a blueprint for building your 2021 Marketing Strategy, either on your own or through an agency partnership. Then came the time to build, implement, […]
Read MoreDigital Marketing Blueprint Brings Great Ideas To Life
Your Ability to Build Effective Digital Marketing Programs Follows A Strategically Designed Roadmap Once you have a digital marketing blueprint, a roadmap to follow, what comes next? CMOs and other executives now know where they are going, but this is where the rubber meets the road if the roadmap is to be successful. You may […]
Read MoreQuickly Ensure Digital Marketing Success for 2021
Enilon Digital Marketing Roadmap Provides a Clear Path to Growth Are you the marketing stakeholder in your company looking to regain your footing after being swept off your feet by 2020? Many companies threw their marketing plans out the window by the Q2 of 2020 because of Covid19. Are you scrambling to right the ship […]
Read MoreCustomer Strategy: Creating your Customer Journey Map to Spark Outbreak Growth in 2020
Why Start with a Customer Journey Map? Here is a great place to start as you build your 2020 Marketing Programs. A data-driven Customer Journey Map is critical to delivering truly unique and tailored customer experiences. Creating comprehensive, thoughtfully designed customer journey maps helps brands understand their customer’s shopping, buying, and engagement behaviors and the […]
Read MoreThe Importance of Discovery
discovery noun dis· cov· ery | \ di-ˈskə-v(ə-)rē \ plural discoveries 1a: the act or process of discovering 1b: disclosure, display 1c: exploration 2: something discovered 3: the usually pretrial disclosure of pertinent facts or documents by one or both parties to a legal action or proceeding Synonyms: Detection, finding, spotting, unearthing (source: Merriam-Webster) When […]
Read MoreWordPress 5, Gutenberg, and You.
December 6th, 2018. The long-anticipated launch of WordPress 5 (aka Bebo) – the latest iteration of the world’s most prolific CMS – was (finally) publicly released with much social media fanfare. Several years in the making, this marked a big day for web developers and site managers everywhere, as this included the addition of Gutenberg, […]
Read MoreWhy WordPress Maintenance Plans Make Sense
Download as PDF SECURITY Do you change your passwords? Do you know what your WordPress Error Logs are, where to find them, and what they can tell you? How often do you backup your site? These are just a few questions that, if you can’t answer them, you should employ someone with the answer. Otherwise, […]
Read MoreRemoving E-Commerce Hurdles: 5 Things You Can Do To Maximize Conversions
Black Friday will be here before you know it, with Cyber Monday right on its tail. While we’ve already entered the month of November, there are still a few quick fixes you can institute to help gain every little bit of traction you can for the Q4 sales season. So without further ado, and in […]
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